Designing marketing and digital communication tools with Norby

Overview

Norby is an AI-powered SMS, email, and event marketing tool to help businesses grow. Their customer base varies from solo influencers and entrepreneurs, to larger enterprise clients. Norby helps them save time, build community with their customers, and achieve sold-out sales with ease.

What we did

Friendly were brought in to redesign Norby's product and userflows, and serve as a long-term integrated design team. We've supported them through product pivots, implemented redesigns, integrated new AI features, and developed multiple marketing sites.

Norby is a complete digital communications toolkit. From landing pages and lead captures to text and email marketing sends and analytics.

withnorby.com

Friendly Services

  • Product Design
  • Brand Development
  • Web Design
  • Marketing Support

Designing marketing and digital communication tools with Norby

Aalto mobile app UI with two home listings and a title at the top saying 12 new matchesAalto mobile app screen showing Seller Q&A with collapsable questions and answersMobile screen showing a kitchen with a virtual tour badge

Uncluttered, easy to use marketing tools for businesses at every stage

Aalto mobile app UI with two home listings and a title at the top saying 12 new matches

Data dashboard analytics

We designed extensive easy to set up data dashboards to help businesses understand their audience and explore hidden trends. These dashboards needed to display segments based on user activity, for example: which users had attended events, opened emails or clicked links. These live view segments also needed easy reporting, sharing and export tools.
Aalto mobile app screen showing Seller Q&A with collapsable questions and answers

AI Tools

We helped Norby craft their new AI event tools - enabling their customers to save further time, money and effort building virtual and in-person events in minutes.
Mobile screen showing a kitchen with a virtual tour badge

SMS and email inboxes

Streamlined two-way communication with a comprehensive inbox. Supporting 1:1 conversations, keyword automatics and segmentation across email, social media accounts and SMS.
“We were looking for more than a UI / UX designer, we were looking for a real strategic thought partner. Friendly has been an invaluable partner to our team, deeply working alongside our tech, PM and design teams. It’s been an incredibly fruitful time working with them.”
Hear from Nick
Norby’s co-founder and CEO
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Elevating the visual identity with a warm color palette and sophisticated typography

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