Redefining financial aid withClarity's revamped brand & website

Overview

Focused on combating stagnation, outdated technology and poor service, Clarity aims to revolutionise the financial aid sector. Our mission was to align Clarity's brand with their ethos of innovation, efficiency, and accessibility.

What we did

We redefined Clarity's identity, incorporating symbols of trust, progress, and support. Through close collaboration with the client, we developed a brand that reflects Clarity's mission to streamline financial aid processes.

Clarity transforms education by modernising financial aid processes.

clarityschools.com

Friendly Services

  • Brand Development
  • Web Design
  • Web Development
  • Marketing Support

Bringing data to life for Correlated in their product-led growth platform

We iterated through multiple design concepts to achieve the perfect logo
“We worked with Friendly to redesign our website and I can’t speak more highly about the team and about the process. They were very patient with us, they helped us to build consensus throughout the process on the right direction.  We’ve been thrilled with the website and have received great feedback from schools and from families.  We just could not recommend working with them enough.”
Hear from Brennan Stark
Clarity’s Co-Founder and CEO
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Aalto mobile app UI with two home listings and a title at the top saying 12 new matchesAalto mobile app screen showing Seller Q&A with collapsable questions and answersMobile screen showing a kitchen with a virtual tour badge

A refreshing brand identity for modern audiences

Aalto mobile app UI with two home listings and a title at the top saying 12 new matches

Refined palette

We modernised the existing purple palette by infusing brighter and bolder secondary colours such as orange, yellow, and teal.
Aalto mobile app screen showing Seller Q&A with collapsable questions and answers

Clean type

The font Matter was chosen for it’s clean and modern design that gives a professional impression while still feeling approachable.
Mobile screen showing a kitchen with a virtual tour badge

Bold patterns

We incorporated patterns into Clarity's marketing materials to add visual interest while reinforcing the brand's identity.
We reimagined Clarity's digital presence

Our partnership with Clarity resulted in a website that effortlessly delivers support and information to financial aid and business managers, reflecting the clarity and ease integral to the financial aid experience.

“We've partnered with Friendly on product design, rebranding and reinventing our marketing website. We've been working alongside them for over a year now. Friendly stays true to their name as they, they're kind, energetic, intentional and collaborative partners.”
Hear from Matt Sherman
Clarity’s Co-Founder and CTO
Matt Sherman
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Strategic marketing for enhanced brand visibility

We provided strategic marketing guidance and implementation support, collaborating closely to design impactful marketing collateral such as event banners and merchandise, ensuring Clarity's brand stood out.

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