Bringing data to life for Correlated in their product-led growth platform

Overview

Correlated build a groundbreaking platform that allows SaaS product owners to see valuable data about users and target them at opportune moments. 
The challenge was better displaying a vast and complex dataset.

What we did

We redesigned the product interface and user flows from the ground up. We collaborated closely with Correlated’s team to expose the power of their product while guiding new users through the process.

Correlated is a product-led revenue platform that ensures customers can reach out to the right accounts, at the right time, with the right message.

getcorrelated.com

Friendly Services

  • Product Design
  • Brand Development
  • Web Design
  • Web Development

Bringing data to life for Correlated in their product-led growth platform

Engaging new visualisations and interactions for large datasets
“Friendly really up-levelled our design! They helped us build a component library that our engineers are still talking about to this day and they really were just an extension of our team.”
Hear from Diana
Correlated's co-founder and Head of Product
Diana - Correlated's co-founder and Head of Product
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Aalto mobile app UI with two home listings and a title at the top saying 12 new matchesAalto mobile app screen showing Seller Q&A with collapsable questions and answersMobile screen showing a kitchen with a virtual tour badge

Delivering visual impact and usability improvements through the product

Aalto mobile app UI with two home listings and a title at the top saying 12 new matches

Design System

We carefully crafted a robust design system that would enable future product growth and consistency.
Aalto mobile app screen showing Seller Q&A with collapsable questions and answers

Onboarding

We designed the entire onboarding experience for new users entering via the marketing website, through sign-up and into the live product environment.
Mobile screen showing a kitchen with a virtual tour badge

Brand Development

We worked with Correlated’s established logomark and brought vibrancy and clarity to their product interface and marketing website.
“Working with Friendly was really great, they were very responsive, but I think the thing that stuck out to me the most was the quality of work. All around it was a great experience and would definitely recommend working with them.”
Hear from Breezy
Correlated's Head of Growth & Marketing
Breezy Beaumont - Correlated's Head of Growth & Marketing
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A compelling new website with engaging visuals

We worked with the growth team to bring new life and clarity to Correlated’s web presence. We designed this critical acquisition step and with high-impact visuals brought the product value front and centre.

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