Amplifying Decibel's audio ad creation platform

Overview

Decibel were struggling to convert their high volumes of web traffic into new customers. We improved their website and app to more effectively highlight their powerful product offering leading to an increase in sign-ups.

What we did

Friendly helped revamp Decibel’s brand look and feel for their marketing website and web app. We redesigned the audio creation and publishing platform from the ground up, making it more user-friendly and intuitive for both advertisers and publishers.

Decibel are leading the way, developing new tools for the audio advertising industry. Their unique technology allows users to create and publish audio ads on Spotify, Podcasts, and Digital Radio in under five minutes.

decibelads.com

Friendly Services

  • User Interface Design
  • Experience Design
  • Web Design
  • Brand Development
  • IIllustration

Amplifying Decibel's audio ad creation platform

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Unlocking new tools for the Decibel team to deliver a best-in-class product experience.

Aalto mobile app UI with two home listings and a title at the top saying 12 new matches

Onboarding

We carefully crafted the onboarding experience for new users, creating a seamless experience from the marketing website to the moment they dive into the live product environment.
Aalto mobile app screen showing Seller Q&A with collapsable questions and answers

Campaign Builder

We rearchitected the campaign builder experience to enable users to create targeted and high impactful audio ads in a matter of minutes.
Mobile screen showing a kitchen with a virtual tour badge

Brand Development

We worked with Correlated’s established logomark and brought vibrancy and clarity to their product interface and marketing website. The visual language is rooted in 80s retro tones with vapour wave lines which we evolved into isometric graphics.
“Friendly have been a real pleasure to work with. They have done an incredible job taking a complex journey and distilling it down into a simple to use interface”
Hear from Jeromy
Decibels’s CEO
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Culminating in a comprehensive design system covering the entire product & brand ecosystem.
Custom illustration set
We designed a unique set of isometric illustrations to add personality to the ad builder flow and utilise Decibel’s bold colour palette.
Bespoke icon set with a more vibrant retro colour palette
We created a bold icon set that matched the style of the larger illustrations to ensure that all visuals felt like part of the same family. Building on the vibe of their existing branding, we developed a more vibrant and extensible colour palette with a system for consistently generating high quality gradients.

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