Nurturing Foundervine’s growth with a dynamic brand and website

Overview

Foundervine wanted to revamp their brand and website to better reflect their mission, values and offerings. They identified a need for a more flexible brand that would represent their diverse community, along with a website to clearly demonstrate their breadth of work.

What we did

Following thorough discovery of Foundervine’s roots, values and audience groups, we developed a dynamic visual identity and website to reposition the brand with a focus on community and innovation.

Foundervine is a non-profit specialising in digital start-up and scale-up acceleration programs for diverse founders

Friendly Services

  • Brand Strategy
  • Brand Development
  • Web Design
  • Web Development
“We are absolutely thrilled with the incredible work that Friendly Studio has done rebranding and redesigning our website. They did a phenomenal job not only in creating a visually stunning and highly functional site but also in truly understanding our vision and turning it into a cohesive brand identity that perfectly captures the essence of who we are and what we stand for. Their ability to listen, interpret our goals, and translate them into a design that feels authentic to our mission has been nothing short of exceptional. We couldn't be happier with the outcome, and we're excited to see how this fresh new look will drive the next chapter of our growth!”
Hear from Izzy
Foundervine Co-Founder and CEO
Logo evolution

We updated the original logo mark and refined the typography to add balance and character without a drastic change to the identity

Aalto mobile app screen showing Seller Q&A with collapsable questions and answers

Establishing the core identity

Colour

We developed a scalable palette to work in formal as well as more expressive applications. Vibrant highlights could be paired with the deep, muted tones to inject the desired amount of contrast and brand presence.
Aalto mobile app screen showing Seller Q&A with collapsable questions and answers

Type

We paired an elegant serif with the existing primary sans-serif to create emphasis in the typography. Various weights could be deployed to create contrast and highlight certain words.

Shape & Pattern

We created a shape system that generated a variety of shapes and patterns to be used across the brand ecosystem.
Extending the brand ecosystem

Using the core identity as a base, we formed a shape system and extended palette that allowed the brand to adapt to different applications while remaining true to the overarching brand.

Comprehensive brand guidelines to ensure consistency throughout
Applying the dynamic brand to a website redesign

The colour system allowed the Foundevine team to dynamically create web pages that aligned with their partner brand yet also felt part of the Foundervine ecosystem

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